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So Cal Supermoto Racing

  

NSS Footwear steps into motorcycle racing with addition of Johnny Lewis as its first non-skateboard athlete

Company will participate in team’s monthly fan giveaways

Aliso Viejo, Calif. (April 29, 2008) – NSS Footwear recently signed on to support AMA Supermoto racer Johnny Lewis and his new team, EVOLVE[moto]. NSS produces and markets premium shoes for skateboarders, action sports athletes and fans. Eighteen year-old Lewis is the first NSS athlete outside of skateboarding. He signed a one-year contract, and financial terms were not released.

SuperMoto RacerNSS, which stands for Nice Skate Shoes, has more than 20 men’s models in various colors, seven styles for women, and seven kid’s styles. Models range from a full-on print skate shoe such as the N-Paisely to a dress-style slip-on like the N-Acted. Its team athletes include pro skaters Buster Halterman, Chad Knight, Tom Knox, and Brian Sumner.

“Johnny is both extremely talented and super motivated,” said Brett Nunn, sports marketing and sales for NSS Footwear. “This is a lethal combination, which made it a no-brainer when the chance to be a part of his program presented itself. We look forward to an exciting year of racing from JL. Watch out because this kid is about to blow up!”

NSS will participate in a variety of marketing activities with Lewis and Team EVOLVE[moto]. It has outfitted the entire team with its shoes such as the Campthem model. At races and other events, the team will have an NSS display showing its wide range of models. This summer, NSS will participate in the team’s monthly fan drawings with the winner receiving an action sports package featuring a pair of NSS shoes. Fans can sign-up at the track or on the team’s web site for a chance to win beginning in June.

Lewis added, “The shoes feel great and I like the designs. Ever since receiving my first pair, I’ve been wearing them all over from the Navy Moto X World Championships to the grocery store. I extremely appreciate everything that NSS Footwear has already done and is committing to us this year. Our goal at the end of the year is that thousands more people will be aware of NSS and their stylin’, well-fitting shoes.”

To learn more about NSS Footwear and check out its shoe line, visit www.nicefootwear.com

Lewis’ season kicked off this month at the Stateline Supermoto Challenge in Primm, Nevada on April 4-6, which is a major warm-up race. He then headed to the inaugural ESPN Navy Moto-X World Championships in San Diego which consisted of six motorcycle disciplines including SuperMoto. Eighteen year-old Lewis qualified for the SuperMoto program and then pushed hard against veteran competitors, missing the transfer to the 12-rider main event by only one position. Lewis’ next major race will be the opening round of the XBux/AMA Supermoto Championship on July 13 at Pacific Raceways in Seattle, Washington.

About NSS Footwear
NSS was born in the streets of New York way back in 1993. Celebrating 15 years in the game, the company is producing its best product to date. NSS is dedicated to designing, developing, testing, and manufacturing superior quality footwear, for any walk of life, in any city, state, country, or planet. Show your love for life with one of the original skate shoe companies…NSS—Nice on your feet since ’93. Visit www.nicefootwear.com.

About Team EVOLVE[moto]
Team EVOLVE[moto] is a motorcycle race team dedicated to building a championship-winning formula and setting new standards for independent teams with an extensive marketing program. Its team manager and lead rider, Johnny Lewis, will campaign the XBux/AMA Supermoto Championship in the Lites Class along with other select races. The team is made possible by Dubach Racing Development, AXO, NSS Footwear, Shoei, Ogio, RG3, ProTaper, Beringer Brake Systems, Silkolene, Ride Engineering, Kicker, Pit Posse, Out Law Racing, East Coast Wheels, Fluidyne PowerSports, ASV Inventions, Scott Power Sports, Victory Circle Graphix, Regina Chains, Pro Moto Billet/Fastway, K&N Filters, Universal Engineering, Supermoto Pro, V.I.O., Access Media Lab, Park Tools USA, and Fitness Anywhere. The team’s web site will go live in May at www.evolvemoto.com.

About MotoPR
Detroit, Michigan-based Moto Public Relations, LLC (MotoPR) is a public relations and marketing firm concentrating on the motorcycle arena of action sports. Its priority is to create great interest by the corporate and mass media sector in motorcycle racing while providing athletes, teams and other properties the tools to maximize appeal. To learn more about its services, visit www.motopr.com.